Prompt Response – Week 15

Greetings Earthkind!

As part of this class, we are required to publish a weekly response to a prompt given by our professor. This is my ninth prompt response!

Prompt

What do you think are the best ways to market your library’s fiction collection? Name and describe three ways you do or would like to market your library or your future library’s fiction. These can be tools, programs, services, displays – anything that you see as getting the word out.

Response

So, part of my responsibilities at my job include online marketing, and I will be taking the Marketing for Libraries class this summer, so I will probably know more after that.

Anyway, here are the ways I would market my fiction collection:

• Displays
  • These displays would include images, a heading banner of some sort, and a handout with a list or something on it for patrons to refer back to.
  • Displays that fit with themes such as seasons or “national-insert-here” weeks.
  • Displays that highlight authors.
  • Displays that highlight similar series and readalikes.
  • Displays that highlight staff picks.
  • Displays that highlight patron picks.
  • “Popular” items display.
• Connect topic-relevant books to already-existing programming and include them in future programming – not as an afterthought.
  • Book club? Find and display similar titles, readalikes, and books by the same author during, before, and after the club. Promote the club and the fiction selection.
  • Crafty club? Find and display books that have to do with the craft (cozy mysteries often include hobby-related themes).
• Online Tools
  • Pinterest
    • Share ‘highlights of the collection’ or titles from a display. Could include blog posts, staff picks, etc.
  • Blogs
    • Staff Picks
      • Use in the library and online.
    • Patron Picks
      • Use in the library and online.
    • Share information about displays.
      • Inspiration, lists, etc.
  • Facebook
    • Share images of our displays.
    • Share posts from the blog.
• Lists
  • Whether or not these are annotated, I love having lists of authors, books, or series in a particular genre. My library has a few bookmarks with authors on them, so something similar might be good to have.

Those are a few of my ideas. What do you think?

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Thank you for taking the time to read this response, and until next time, Happy Reading!